Sidekicks

Working with Lincoln County Healthcare and MaineHealth, we designed and developed the Sidekicks campaign, which trains young adults to have difficult conversations, such as with a friend about his or her tobacco use. The methodology behind the campaign, developed by the Center for Tobacco Independence based on other precedents, teaches participants reflective listening skills and conversational prompts, while emphasizing a “when you’re ready, I’m here for you” approach to peer support. We created the campaign brand, designed the supporting materials based on CTI content, and created promotional and instructional videos starring teens from Lincoln County.

ClientMaineHealth, Lincoln County HealthCare
DateMay 2014
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