Why Counting Reps Might Be Counting Out Your Members We’ve all been there. Walking into a gym class, nervously looking at the clock, wondering if we’re going to hold up the whole group because we can’t keep up with the rep count. Well, there’s a simple yet transformative solution to
Rethinking Stereotypes and Embracing Inclusivity through Design Pink. It’s the color often synonymous with femininity, innocence, and softness. But when it comes to designing a women’s gym, is dousing the walls, floors, and equipment in this stereotypical hue really the best way to go? Spoiler alert: It’s not. Beyond Barbie-Land
Hey there, gym owners! You’re committed to creating a space where everyone feels welcome, right? But have you ever stopped to consider those subtle anxieties that might be keeping your clients from truly enjoying their workout? One of the most common fears, especially among women, is the worry of “holding
Introduction If you’re a gym owner or a small business entrepreneur with a passion for creating spaces that uplift and inspire—welcome. You’re probably used to the endless balancing act of profit and purpose. But what if I told you that your mission isn’t just a tagline or a wall mural?
If you’ve researched what “marketing” is, you’ve likely run across the 4 P’s of marketing. You’ll see a lot of new variations of 6 or 8, but the original four were Product, Price, Place, and Promotion. Marketing your body-neutral business will use similar concepts with strong mission-driven messaging. When you
Fitness for women looks like skinny and toned bodies in revealing outfits. This marketing image has prevented women from simply exercising for joy and other intrinsic benefits, but how did we get here? We are at the end of decades of advertising that defines fitness as a chore and a
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