Stacy Kim Coaching

I believe we can change fitness for women

We are overdue for a change. The fitness industry has misused marketing and embedded a false belief that fitness is an activity you do as a punishment for eating too much or just a means to chase down the “perfect body”. The change, to invite women to find the joy in movement again, will begin with gym owners and trainers who shed the bullshit and lean into the intrinsic benefits of moving your body.

Are you with me?


A short list of ideas that
I  strongly believe in

Lead with positivity

Our words and actions, as people and as community leaders, can have a great impact. We have a responsibility to lead with positive words and actions so that our success will bring lifelong success to the people around us.

Fitness doesn’t have to suck

This is hard to imagine for some people because many women have had traumatic experiences with fitness. It’s been a punishment for eating too much. Let’s find the joy in movement for a lifelong love of fitness.

Every woman is a badass

We put everyone else first. We live with schedules, expectations, and responsibilities that others can’t image. And, we do it with grace. Women are the reason there is greatness in this world.

Ditch diets

Having an opportunity to be lead to a challenge, and then overcoming that challenge is a sure way to build confidence and happiness. 

Find opportunities to empower women

Having an opportunity to be lead to a challenge, and then overcoming that challenge is a sure way to build confidence and happiness. 

Every body is the right body

Having an opportunity to be lead to a challenge, and then overcoming that challenge is a sure way to build confidence and happiness. 

Support (and accept) everyone

Be open to learning and laughing with people who are not like you. We all deserve respect, kindness, and appreciation.

Do your research

There is a lot of information out there about anything and everything. When you are trying to find answers, look for both sides of the coin and avoid just searching for the answers to prove what you think is true.

Celebrate new standards of beauty

Just as diets have ruined fitness, so have beauty standards. Take the time to notice all the different forms of beauty and appreciate it.

Look for happiness today

If you keep aiming for happiness you’ll never have the happiness you have today. Be grateful and enjoy life…today!

Work with me

Join our Redefine Fitness for Women Facebook Group

Join our private Facebook group to get daily tips, weekly live trainings, and insight on how to turn your fitness business into a successful place for empowering women.

Book a discovery call with Coach Stacy to learn more

Are you interested in learning more about how your business can thrive and empower women? Book a free call with Coach Stacy to get started.

Download the EmpowerHER Checklist

Download the free EmpowerHER Checklist

Are you curious what you can do today to start making improvements for women in your gym or program? Download the free EmpowerHER Checklist.

“Stacy was quickly able to help me identify what my goals and obstacles were in a non-judgmental and motivating way.  She kept the steps I needed to take clear, concise, and achievable – while helping me to figure out why I was so stuck.”

–Elizabeth R. (coaching client)

Connect with my other projects

Feel Strong Movement

We are creating spaces for women to train comfortably and safely so they can feel empowered and strong instead of judged and shamed. All gyms and trainers have committed to helping you feel comfortable with fitness again.

Refine Fitness for women

A podcast to discuss why we need to redefine fitness for women and how. Each episode will explore topics related to better coaching and programming, how to make women more comfortable in your gym, how to ditch diet culture, and more.


KUMA Fit is a boutique kickboxing and fitness studio for women in southern Maine. KUMA believes that every woman should have a safe, positive, and supportive place to workout and feel strong.

Kickbox HIIT

This full system is a proven method to building a successful women’s kickboxing program or business by creating a safe and inviting space for all women to train.

The 10 things you can do (today) to make your gym more comfortable for women

I’m psyched you’re ready to dig in and create changes in your gym and for the industry of fitness for women. 🙌