Why Counting Reps Might Be Counting Out Your Members We’ve all been there. Walking into a gym class, nervously looking at the clock, wondering if we’re going to hold up the whole group because we can’t keep up with the rep count. Well, there’s a simple yet transformative solution to
Rethinking Stereotypes and Embracing Inclusivity through Design Pink. It’s the color often synonymous with femininity, innocence, and softness. But when it comes to designing a women’s gym, is dousing the walls, floors, and equipment in this stereotypical hue really the best way to go? Spoiler alert: It’s not. Beyond Barbie-Land
Hey there, gym owners! You’re committed to creating a space where everyone feels welcome, right? But have you ever stopped to consider those subtle anxieties that might be keeping your clients from truly enjoying their workout? One of the most common fears, especially among women, is the worry of “holding
Introduction If you’re a gym owner or a small business entrepreneur with a passion for creating spaces that uplift and inspire—welcome. You’re probably used to the endless balancing act of profit and purpose. But what if I told you that your mission isn’t just a tagline or a wall mural?
If you’ve researched what “marketing” is, you’ve likely run across the 4 P’s of marketing. You’ll see a lot of new variations of 6 or 8, but the original four were Product, Price, Place, and Promotion. Marketing your body-neutral business will use similar concepts with strong mission-driven messaging. When you
Fitness for women looks like skinny and toned bodies in revealing outfits. This marketing image has prevented women from simply exercising for joy and other intrinsic benefits, but how did we get here? We are at the end of decades of advertising that defines fitness as a chore and a
How often have you demonstrated a movement in your class and have at least half of the members poorly mirror your technique? Or, how many times have you described how to modify a technique only to have people look confused and unsure of how to move their bodies? Not everyone
When I started teaching fitness kickboxing, my goal was to give women an opportunity to enjoy some of the benefits I was getting from martial arts — without the intimidation of sparring. I knew the decision to limit the class for women only was right, but I didn’t realize how
When women are searching for a good class or instructor, they are looking to find someone who has a teaching philosophy that resonates with them. Just being good at fitness does not mean you will be good at teaching. Leading with positive words and actions will create the best possible
The number one reason women don’t work out or go to the gym is their fear of being judged. Would a woman feel comfortable joining your gym? Before we can learn how to make women more comfortable in our gyms, we need to understand the landscape she is living in.