Stacy Kim

A fitness enthusiast is using a laptop with a Facebook page on it.

Launching an effective Facebook ad for your brick-and-mortar business might feel like a steep climb, but the process can be made straightforward and efficient. This guide breaks down the foundational steps to ensure that your ad not only reaches the...

A laptop with a phone on it next to a wooden table in a women's-only gym.

The digital era has opened doors to diverse advertising avenues, with Facebook advertising standing out as a powerful tool. Crafting an effective Facebook ad might seem daunting at first, but with strategic insights, you can elevate your gym’s presence exponentially....

A group of people, including women, practicing martial arts in a gym.

Presence and consistency are the cornerstones of impactful instruction. To truly resonate, an instructor must inhabit each moment of every class fully, creating a space where guidance is clear, trust flourishes, and learning is deeply absorbed. 1. Showing Up with...

A man and woman practicing martial arts in a women's-only gym.

To stand at the forefront of a class, guiding and inspiring, requires an instructor to be steeped in the mastery of technique. But true mastery isn’t a final destination—it’s an ongoing journey. A great instructor navigates the path of continuous...

A women's-only gym owner holding a string of lights in her hands at sunset.

To captivate a class and ignite a flame of motivation in each participant, an instructor must be more than a conveyor of techniques and routines. They need to be a radiant beacon of encouragement, vitality, and inspiration. An instructor’s energy...

A box of dumbbells sits on top of a gym floor, attracting fitness enthusiasts.

In the ever-changing landscape of a fitness class, the ability to gracefully adapt to the unexpected distinguishes a good instructor from a great one. Preparation lays the foundation, but it’s the intuitive modification and spontaneous decision-making that elevate the class...

A body-neutral fitness group in a gym, led by the gym owner.

The role of a women’s fitness instructor is multi-dimensional and brimming with dynamic responsibilities. Just like a meticulous conductor leads an orchestra, a proficient instructor guides a fitness class, ensuring harmony, rhythm, and an impeccable execution of every move. 1....

A group of women, owners of a women's-only gym, wearing boxing gloves while engaging in fitness activities.

Introduction If you’re contemplating the potential of women’s-only gyms, you might be wondering, “Is there even a market for this?” The short answer is an emphatic “yes.” But beyond the financial aspects, it’s essential to recognize that women’s-only gyms meet...

Two women lifting dumbbells in a women's-only gym.

In the diverse world of fitness and movement, each class brings together individuals of varying skill levels, ages, mobility, energies, and spirits. As an instructor, your challenge and opportunity lie in striking a balance — creating a class that resonates...

A fitness enthusiast, who happens to be a woman, working out in a gym.

When you stand at the front of the room as an instructor, your words and your teaching style lay down the path for your members’ experiences. Successful progressive teaching is one of the vital skills in making that experience positive,...