Inclusion & Diversity

A pink mat and earphones are neatly placed on a pink wooden table, alongside a phone.

Rethinking Stereotypes and Embracing Inclusivity through Design Pink. It’s the color often synonymous with femininity, innocence, and softness. But when it comes to designing a women’s gym, is dousing the walls, floors, and equipment in this stereotypical hue really the...

A group of body-neutral women in a room talking to each other at a women's-only gym.

Hey there, gym owners! You’re committed to creating a space where everyone feels welcome, right? But have you ever stopped to consider those subtle anxieties that might be keeping your clients from truly enjoying their workout? One of the most...

A note with the word marketing strategy for a women's-only gym sits on a wooden table.

If you’ve researched what “marketing” is, you’ve likely run across the 4 P’s of marketing. You’ll see a lot of new variations of 6 or 8, but the original four were Product, Price, Place, and Promotion. Marketing your body-neutral business...

A body-neutral photo of a fitness woman posing in the dark.

When I started teaching fitness kickboxing, my goal was to give women an opportunity to enjoy some of the benefits I was getting from martial arts — without the intimidation of sparring. I knew the decision to limit the class...

A group of women sitting around a table talking about fitness.

The number one reason women don’t work out or go to the gym is their fear of being judged. Would a woman feel comfortable joining your gym? Before we can learn how to make women more comfortable in our gyms,...

A young woman, possibly the owner of a women's-only gym, covering her ears with her hands.

And how KUMA is doing things differently The women’s fitness industry is broken and it’s causing damage to our relationship with fitness and nutrition. We are throwing away the standards of fitness. We are rejecting the standards of beauty. We...