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Introduction If you’re contemplating the potential of women’s-only gyms, you might be wondering, “Is there even a market for this?” The short answer is an emphatic “yes.” But beyond the financial aspects, it’s essential to recognize that women’s-only gyms meet...
Fitness for women looks like skinny and toned bodies in revealing outfits. This marketing image has prevented women from simply exercising for joy and other intrinsic benefits, but how did we get here? We are at the end of decades...
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