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Launching an effective Facebook ad for your brick-and-mortar business might feel like a steep climb, but the process can be made straightforward and efficient. This guide breaks down the foundational steps to ensure that your ad not only reaches the...
The digital era has opened doors to diverse advertising avenues, with Facebook advertising standing out as a powerful tool. Crafting an effective Facebook ad might seem daunting at first, but with strategic insights, you can elevate your gym’s presence exponentially....
Rethinking Stereotypes and Embracing Inclusivity through Design Pink. It’s the color often synonymous with femininity, innocence, and softness. But when it comes to designing a women’s gym, is dousing the walls, floors, and equipment in this stereotypical hue really the...
If you’ve researched what “marketing” is, you’ve likely run across the 4 P’s of marketing. You’ll see a lot of new variations of 6 or 8, but the original four were Product, Price, Place, and Promotion. Marketing your body-neutral business...
Fitness for women looks like skinny and toned bodies in revealing outfits. This marketing image has prevented women from simply exercising for joy and other intrinsic benefits, but how did we get here? We are at the end of decades...
When I started teaching fitness kickboxing, my goal was to give women an opportunity to enjoy some of the benefits I was getting from martial arts — without the intimidation of sparring. I knew the decision to limit the class...
The number one reason women don’t work out or go to the gym is their fear of being judged. Would a woman feel comfortable joining your gym? Before we can learn how to make women more comfortable in our gyms,...
And how KUMA is doing things differently The women’s fitness industry is broken and it’s causing damage to our relationship with fitness and nutrition. We are throwing away the standards of fitness. We are rejecting the standards of beauty. We...
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