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Marketing & Promotion

A pink mat and earphones are neatly placed on a pink wooden table, alongside a phone.

Rethinking Stereotypes and Embracing Inclusivity through Design Pink. It’s the color often synonymous with femininity, innocence, and softness. But when it comes to designing a women’s gym, is dousing the walls, floors, and equipment in this stereotypical hue really the...

A note with the word marketing strategy for a women's-only gym sits on a wooden table.

Note: If you’re looking for more information or a body-neutral marketing expert, check out Feel Strong Brands. Get a website built into a lead management CRM all customized with body-neutral content so you can stay on mission and grow your...

A pair of dumbbells on a fitness-neutral background.

Fitness for women looks like skinny and toned bodies in revealing outfits. This marketing image has prevented women from simply exercising for joy and other intrinsic benefits, but how did we get here? We are at the end of decades...

A group of women sitting around a table talking about fitness.

The number one reason women don’t work out or go to the gym is their fear of being judged. Would a woman feel comfortable joining your gym? Before we can learn how to make women more comfortable in our gyms,...

A young woman, possibly the owner of a women's-only gym, covering her ears with her hands.

And how KUMA is doing things differently The women’s fitness industry is broken and it’s causing damage to our relationship with fitness and nutrition. We are throwing away the standards of fitness. We are rejecting the standards of beauty. We...