Check Plus

The Check Plus campaign was rolled out in 10 hospital cafeterias across the state after an extensive beta testing phase in Portland. It aims to showcase the healthy options within each cafeteria (more added every day!) through a clearly identifiable visual system, while simultaneously promoting healthy eating choices. The campaign was wrapped up into a coherent kit of parts that included a rollout guide for food service directors and local marketing teams.

ClientMaineHealth, Healthy Hospitals Initiative
DateJune 2014
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